Welcome to the Text 100 Social Media Sentinel archive. The Social Media Sentinel is a regular newsletter that is created by the Text 100 Social Media team around the world. It provides tips, case studies, best practices and ideas for how to effectively use social media to advance your business and communications goals. This archive is designed to put all of the information and content that has been developed through the Social Media Sentinel in one place. It is organized by date and searchable so you can access the information you’re looking for quickly. We hope you find having access to this content valuable. If you have questions about the social media sentinel – or Text 100’s social media services, please contact Jeremy Woolf at Jeremy.Woolf@text100.com.hk.
If you would like to subscribe to the SMS by email, please click here.
March 28, 2011
March 21, 2011
March 14, 2011
March 7, 2011
February 28, 2011
February 21, 2011
February 14, 2011
- Social Media Week Recap: Standing Out with Video and Building Brand Relationships
- Mashable Embraces Community with Social Follow Service
- Tool Time: Retrieve Social Media Data with Export.ly
January 31, 2011
January 24, 2011
- Case Study: MTV Goes Social First, Traditional Later with U.S. Launch of Skins
- Visualizing Online Conversations with Lance Concannon, Text 100 UK
January 17, 2011
December 13, 2010
December 6, 2010
- Another Charitable Social Network Joins the Fray – Why this one is different
- How Social Media Changed the Game for #BlackFriday
- Groupon and Google Executives’ Tweets Scrutinizes
November 22, 2010
- Crowdsourcing Policy: The GOP’s YouCut Project
- This Week on Hypertext: Ten Practical Steps for Improving Your Facebook Presence
- Tool Time: Multi-Link Love with Bit.ly Bundles
- CEOs on Twitter – Good for the Brand or an Unnecessary Move?
- Tool Time: First Impressions of Social Web Browser RockMelt
- Facebook Flexes its “Big Brother” Muscles – Testing New ‘Mention’ Feature
- Social Media’s Latest Darling – Q&A Site Quora
- Sign-on and Places and Deals – Oh My!
- Four Loko Reinforces a Number of Communications & Social Media Lessons
- Chevron “We Agree” Environmental Campaign Is the Latest to be Brand-Jacked By The Rainforest Action Network & The Yes Men
- Twitter as an Economic Indicator
- Twitter Restrictions – Necessary or Limiting?
- Gap’s Logo Makes Headlines, But Not the Headlines it Wanted
- Social Media Storytelling Campaigns Create Buzz for the Automotive Industry
- Tool Time: Connecting Influencers with Hashable
- Cision UK Survey: Social Journalism
- We Love Logistics & Social Media: UPS Launches B2B Social Media Campaign
- Forbes’ New Look – Changes in Content and Aesthetic Drive Online Traffic
- The Popular-Effect – The Key to Sharing
- On Hypertext: Highlights from 140 Characters Conference Boston
- Tool Time: Pictr This
- On Hypertext: From the Locker Room to the Boardroom – Turning Social Media Leaks into Opportunity
- YouTube Tests Out New Live Streaming Platform
- The New Twitter: What it means for users and brands
- Should your brand offer social media education & training to partners
- Facebook testing subscription feature for users
- Fifty and flocking to Facebook
- Trendspotting: “Snack-able” content
- A View from Europe – Trends in Adoption, Strategy and Execution
- Got Talent? Evaluating Social Media Presence Before Aligning Your Brand
- Germany Proposes Law Forbidding Facebook ‘Spying’
- Industry Update: Google’s Attempt (Again) to Become More Social
- ‘Checking Into’ Facebook
- Latest Happenings: Flickr’s Redesign
- Twitter How To: Tweet Buttons and Hashtags
- TBD.com – Future of News or Flash in the Pan?
- Barbie Launches New Career and Turns to Social Media to Promote It
- Will NewsBasis Change How We Work with Reporters?
- Twitter Suggests Who You Should Follow
- Vendors at a Glance: Social Media Releases
- The Growing Use of Infographics for Communications
- Launching Social Platforms – The Camembert Method
- Best Practices: Old Spice’s YouTube Campaign, a Viral Success but a Sales Letdown
- Foursquare: A Proven Success but Impossible to Crack
- The Decision Heard ‘Round the World – Social Media’s Play in Lebron-aclypse
- Microsoft Integrates Facebook with Outlook
- The Next Facebook Rival – Google?
- Slowing Down the Information Speeding Bullet
- Digital Style Guide SmackDown
- Social Media & Consumer Relationships with Brands
- Social Media’s Role in Sales
- Spotlight: B2B Social Media Tools
- Social Media & World Cup – How Brands are Scoring Big
- Another Big Week for Facebook: Fan Worth Defined, Typepad’s “Like” Tool and Admin Changes for Brand Pages
- Disqus Removes Login Features for Commenting
- College Humor’s “10 Web Content Urban Legends”
- Leveraging the New Social Features on the iPhone 4
- Optimizing Image SEO for Your Audience
- Got Privacy? What Facebook’s policy changes mean for your brand presence
- Beware: Google Buzz Security Issues
- Tool Time: Twitter Search Enhancements
- Twitter Influence – Hack puts Follower Measurement Method to the Test
- Ning: Pay Up or Port Out
- Facebook Check-in Functionality Expected to Launch in May
- Blippy’s Data Blip – Best practices for online crisis communications
- How Chevy is Redefining Relevant Influencers
- Quick Take: Google Buzz, Twitter Timeline and New Sharing Tools from LinkedIn
- Learning’s from NYC’s 140 Character Conference
- Facebook Tightens Community Connection Capabilities
- To Sponsor or Not Sponsor? A Look at Twitter’s Ad Platform
- How-To: Run a Successful Twitter Contest
- Social media perspectives about the iPad
- Quick Tip: Reclaiming Your Brand Twitter Handle
- Should You Be Localizing Your Twitter Content
- Standing Out in the User-Generated Content Crowd
- Creative Commons Licenses: A Quick Tip for Making Your Images More Blogger & Wikipedia Friendly
- Coming Soon: Facebook “Like” Anything, Anywhere on the Web
- Twitter Contributors Feature Can Help with Feed Management
- Quick Tip: Hyperlinking and Social PR
- Greenpeace Mobilizes Against Nestle
- Tool Time: Chatroulette
- Communities to Watch: TechCrunch TV & Babbage
- Hot News from SXSW: @Anywhere Brings the Twitter Experience to You
- Trend Watch: Location-Based Services
- Quick Tip: Finding Relevant Communities
- Q&A: LinkedIn’s Director of International Corporate Comms, Jose Mallabo, Shares an Insider’s View of the Professional Social Network
- Quick Tip: Writing for the Web
- Aligning Your Brand: Global Warming Dominates the Blogosphere
- Tool Time: Is Twitter or Facebook the Better Platform for Your Video?
- The (New) Rules of Engagement: Why the Department of Defense Lifted its Social Media Ban
- The Week in Stats: Twitter – Strength in Numbers?
- Tool Time: Amplify.com
- Does (Augmented) reality bite?
- The Social Media Value Debate Rolls On
- Social Media Stats: Drilling down the data overload
- Tool Time: First Reactions to Google Buzz
- What Would You Do? Sun Microsystems‘ Twitfeat
- Tool Time: Increasing Signal to Noise Ratio with Facebook Filters
- Breaking the Barrier – Why you don’t have a social media policy in place yet
- A quick look at a Facebook promotion that plays by the new rules
- Wal-Mart Astroturfs, Again
- Tool Time: Breaking Free of RSS
- “Yes, You Can!” Use Social Media to Have a Dialogue with Your Constituents
- LinkedIn in Limerick
- Tool Time: Facebook Privacy Settings
- Bill Gates dives into social media (and our view on how he can improve)
- Pepsi’s Privacy Blunder: a.k.a. this week in “be where the conversation is happening”
- Tool Time: A Change to Facebook Developer Policies That May Affect Your Brand
- Global Snapshot: What’s Hot (and What’s Not) in 2010?
- Is There Any Use for Twitter Protected Accounts
- “HP Computers Are Racist” – Lessons for your viral video social media crisis comms
- Heard of QQ? What You Need to Know About the Most Popular Social Community in China
- Tool Time: Google Sidewiki Monitoring
>2009 SMS Archives
The social media team will be happy to hear from you. Please leave a comment below or contact us directly.








